Why did Shoes of Prey fail?
But ultimately, Shoes of Prey simply failed to crack the mass market.
“There was a real paralysis of choice and it wasn’t for the mass-market consumer.”.
Is Shoes of Prey still in business?
But after his first venture capital-backed business Shoes of Prey collapsed into liquidation in early 2019, he found himself at an unfamiliar crossroads. “We had 200 employees, and we had to lay all of them off.
What is Jodie Fox doing now?
Now Jodie has written a book, Reboot- Probably More Than You Ever Wanted To Know About Starting A Global Business offering a glimpse into a narrative that’s rarely told – a company that couldn’t sustain its early success, and an entrepreneur dealing with the public sting of failure.
How do I market my shoe business?
Begin marketing to your community by hosting a fashion show of your new line. Make the show free of charge or charge a small entry fee and donate it to a local charity. Advertise special deals for locals, and bring samples of your shoes to local festivals, outdoor markets and other community events.