Why Did Shoes Of Prey Fail?

What happened to Shoes of Prey?

Then, last August, Shoes of Prey abruptly ceased trading.

Then, seven months later, the company that had once attracted a bevy of big-name investors, including Atlassian billionaire Mike Cannon-Brookes, entered into liquidation..

What is Jodie Fox doing now?

Now Jodie has written a book, Reboot- Probably More Than You Ever Wanted To Know About Starting A Global Business offering a glimpse into a narrative that’s rarely told – a company that couldn’t sustain its early success, and an entrepreneur dealing with the public sting of failure.

How did Shoes of Prey start?

Founded in 2009 by three Australian entrepreneurs, Mike Knapp, Jodie Fox and Michael Fox, Shoes of Prey was an online fashion retailer that turned female shoe-shoppers into designers by giving them the tools to create bespoke shoe styles online.

Is Shoes of Prey still in business?

But after his first venture capital-backed business Shoes of Prey collapsed into liquidation in early 2019, he found himself at an unfamiliar crossroads. “We had 200 employees, and we had to lay all of them off.